Marketing Analytics Pipeline is an automated solution that extracts campaign data from advertising platforms, orchestrates workflows using Airflow, transforms the data, and loads it into a centralized warehouse for BI reporting, eliminating manual data exports.
Marketing teams depend on data from multiple advertising platforms to optimize campaigns, but manual data extraction and consolidation is time-consuming and error-prone. The need was to build an automated system that could extract, transform, and load marketing data without human intervention.
The system integrates with Google Ads and Meta Ads APIs, handles complex authentication flows, manages pagination for large datasets, implements incremental extraction to minimize API calls, and orchestrates the entire workflow through Apache Airflow with automated scheduling.
We designed the architecture with a focus on reliability and scalability, implemented robust API integrations, built transformation logic for marketing data, created an orchestration layer with Airflow, and set up automated scheduling for regular data refreshes.
“Marketing analytics isn't just about collecting data—it's about creating a single source of truth that drives every campaign decision.” — Gaurav Dhiman, Data Scientist